A pitch deck to win
Background: Our client, a startup tech platform that connects freelance hourly workers with businesses and individuals who need their services. The platform aims to streamline the gig economy by offering a user-friendly, reliable, and efficient way for QSRs to find and hire quality workers for a variety of tasks and jobs.
Objective: The objective of the pitch deck is to secure funding from potential investors who will help finance the growth and development of the platform.
Steps taken:
- Define the key components of the pitch deck: Before starting to create the pitch deck, we first defined the key components that needed to be included. These components included the problem the platform was solving, the solution offered, the target market, business model, revenue projections, and competitive advantage.
- Conduct research: We conducted market research to identify the specific needs and pain points of the target market, as well as the competition in the industry. We also analyzed trends and patterns in the gig economy to ensure that the platform was positioned to take advantage of emerging opportunities.
- Develop a compelling story: Using the information we gathered from the research and proof-of-concepts, we developed a compelling story that would capture the attention and interest of potential investors. We focused on the platform's unique selling points, emphasizing how it was different from existing solutions and how it would benefit both employees and employers.
- Create the pitch deck: Using the defined key components and the compelling story, we created a visually appealing and concise pitch deck. The pitch deck included an introduction, problem statement, solution, market opportunity, business model, competitive analysis, marketing and sales strategy, team bios, financial projections, and funding requirements.
- Practice and refine the pitch: Once the pitch deck was created, we practiced and refined the pitch, making sure that it flowed well and was easy to understand. We also made sure that we could answer any potential questions or objections that investors might have.
Results: The pitch deck was presented to several potential investors, resulting in a successful funding round where we raised $1.8M of seed funding. The startup was able to secure the necessary funding to continue development and increased visibility.
Conclusion: Preparing a winning pitch deck for a gig economy tech platform requires careful research, strategic thinking, and an engaging and compelling story. By focusing on the key components of the pitch deck and using a visually appealing and concise format, the startup was able to secure the necessary funding to continue its growth and development.